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Reviving Blockbusters: Factors Behind Their Success
This chapter analyzes the elements that contribute to the success of modern blockbuster films, focusing on the power of recognizable intellectual property and the effective use of star power. It discusses notable examples like 'Barbie' and 'Top Gun: Maverick' while exploring the balance between CGI and practical effects in enhancing audience engagement. The conversation highlights the challenges studios face in taking risks with new properties versus relying on established franchises.