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CM 213: Todd Rose On The Hidden Costs of Fitting In

Curious Minds at Work

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Iscn Conformity Is Not All Bad?

Researchers like gregory burns have studied this. What was interesting is, for a subset of them, it actually changed the way their brain was processing things in the visual cortex. So that's what we tike ut when like groups are very powerful that they can even alter our perception in some cases. It's not just that there's a judgment we're making and we choose to conform. Our brain are wired for it.

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