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844: The Six Words that Dramatically Increase Your Impact with Jonah Berger

How to Be Awesome at Your Job

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Are You Really a Triathlete?

The identity is a runner. It sounds like they run more. And so we all want to hold desirable identities, right? We all want to see ourselves as smart and athletic and knowledgeable and helpful in a variety of different things. So if those actions are an opportunity to claim a desired identity, to be a voter, to see myself as a helper, well, now I'm much more likely to do those things because the identity is more desirable than the action.

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