Are You Really a Triathlete?

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The identity is a runner. It sounds like they run more. And so we all want to hold desirable identities, right? We all want to see ourselves as smart and athletic and knowledgeable and helpful in a variety of different things. So if those actions are an opportunity to claim a desired identity, to be a voter, to see myself as a helper, well, now I'm much more likely to do those things because the identity is more desirable than the action.

Jonah Berger reveals how to massively increase your persuasiveness through simple shifts in your language.

— YOU’LL LEARN —

1) The simple two letter shift that makes you more persuasive.

2) The easiest way to look–and become–smarter.

3) A tiny speech habit that’s undermining your impact.

Subscribe or visit AwesomeAtYourJob.com/ep844 for clickable versions of the links below.

— ABOUT JONAH —

Jonah Berger is a Wharton Professor, internationally bestselling author, and world‐renowned expert on change, word of mouth, influence, natural language processing, and how products, services, and ideas catch on. He has published over 70 articles in top-tier academic journals, teaches one of the world’s most popular online courses, and accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. Millions of his books, Contagious, The Catalyst, Invisible Influence, and most recently Magic Words, are in print in over 35 countries around the world.

Berger has keynoted hundreds of major conferences and events like SXSW and Cannes Lions, advises various early‐stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation.

• Book: Magic Words

• Book: The Catalyst: How to Change Anyone's Mind

• LinkedIn: Jonah Berger

• Twitter: @j1berger

• Website: JonahBerger.com

— RESOURCES MENTIONED IN THE SHOW —

• Book: "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath

• Previous episode: 553: How to Change Minds and Organizations with Jonah Berger

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