Innovating Everyday Essentials: The Emotional Connection to Office Supplies

If you think of the arts as entertainment or luxury, Susan Magsamen and Ivy Ross might ask you to reconsider. The authors of the New York Times bestseller “Your Brain on Art” argue that engaging with music, craft projects, and museums can transform our lives in unexpected ways. Susan, Ivy, and Adam delve into the fascinating science of neuroaesthetics, and explore how art can unlock creativity, enhance well-being, and enrich communities. Transcripts for ReThinking are available at go.ted.com/RWAGscripts

For the full text transcript, visit ted.com/podcasts/rethinking-with-adam-grant-transcripts

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