CRO - The New Way

In the old way, if someone newer on board a new brand, new customer, and they're painful and it's conversion rate optimization, you'd focus on increasing your conversion rate. And that was the old way. New way, which actually sounds very familiar to Dan from Data Smith, an episode where we're talking about measuring new acquisitions. He took the perspective of let's just segment out, look at new customers and even down just a new customer report and Shopify. That's the only thing we're going to look at. So when we can do that, you can be more focused and gather more insights ultimately and just make a bigger impact.