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The Danger of Success and the Importance of Recognizing Competitive Advantages
This chapter explores the phenomenon of successful companies losing their competitive advantage over time and the role that fear and anxiety play in driving success. It highlights examples such as Sears, Kodak, AIG, and Citigroup, and stresses the importance of recognizing competitive advantages to avoid downfall. The chapter also discusses the power of incentives in understanding people's behavior and the importance of pushing back against negative incentives in various professional fields.