IN THE VALLEY cover image

9. Claude Grunitzky in the valley

IN THE VALLEY

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Entrepreneurial Mindset in Francophone and Anglophone Markets

This chapter explores the differences in entrepreneurial mindset between Francophone and Anglophone markets in Africa, attributing it to the bureaucratic mentality and lack of risk-taking culture inherited from the French education system. The speaker compares the level of ambition between entrepreneurs in Togo and Ghana, emphasizing the need for more role models and learning from success stories.

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