Setting Up and Understanding Geolift Studies for Effective Advertising

OmniAds are here — and the results are insane. In this episode, Brad Redding (Founder @ Elevar) is joined by Kevin Goodwin (VP Strategy @ New Engen) to break down how Meta’s new Omni Ads campaign type is helping brands with physical retail unlock massive offline growth.

You’ll learn:

• What Omni Ads are and why Meta is prioritizing them
• How a national retailer saw a 307%+ lift in in-store purchases
• How to set it up in Elevar in under 60 seconds
• What creative works best (and what doesn't)
• The real story behind the inflated “video game numbers”
• Tips for smarter attribution, MMM validation, and testing

If you’re a DTC brand with retail stores, this is a must-test campaign for 2025.

New Engen

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