The Secret Sauce to Getting Noticed as a Creator

Colin and Samir: Show them your affinity for their brand, right? Create organic content using their brand. Just mention them organically kind of editorially. Do a review of the product, whatever it takes to show you're a huge fan of what they do in their product. I think that goes a really, really long way to be an honest, authentic spokesperson for a brand rather than somebody just trying to win some marketing budget. We try and make everything understandable to people who have never engaged in the creator economy.