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12min chapter
The case for bootstrapping, w/Mailchimp's Ben Chestnut
Masters of Scale
MailChimp's Transformative Journey
This chapter explores the evolution of MailChimp from an internal email marketing tool to a successful SaaS company, triggered by the acceptance of credit card payments. It discusses the pivotal decision to shift focus from consulting services to their software product, highlighting the challenges of navigating investor expectations. The narrative emphasizes the importance of aligning vision with investors and considers crowdfunding as a viable alternative for early-stage entrepreneurs.
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