4 Step Customer Research Process + Conversion Optimization Process for 2023 with Anthony Morgan @Enavi
Conversion Tracking Playbook
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What's the Most Unique or Crazyest Test That You Did Last Year?
The real big difference was search was larger. And then the navigation changes were mostly UI. There wasn't really any functionality changes, but it was really cleaning up the UI in a way that we felt would be easier for the user to navigate. The brand pitched a competitor's like search as like this is kind of what we want to do. Yeah. So most unique or craziest test last year. Unique or crazy? Didn't put this in our outline. Right.
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