Owigo: I think what it is is being honest about it. It's the great problem that small, portable devices are valuable for status signalling. We're as large imobile devices, aren't? So i'll spend a fortune on devices that i can carry, because they're basely jewelry. And let's give a plug to some one. I never give a plugs to mark zuckerberg on facebook, because rory is on a very, very cool device that comes from facebook. Wensh tells a little bit about it. Full disclosure here, my team of bavoral scientists did some work on the lunge of this flok olt. Make clear i