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EP483 (Part 1): To Contain Skyrocketing Healthcare Costs or Renewals, You Gotta Understand How the Flywheel Works, With Jonathan Baran

Relentless Health Value

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The Illusion of Discounts in Healthcare Marketing

This chapter examines how marketing strategies in the healthcare industry create a false sense of cost control that favors shareholders over consumers. It critiques the concept of discounts and introduces the 'flywheel' metaphor to illustrate how incremental improvements can lead to significant financial results.

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