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Retention Is So Important Right Now
I'm very curious if we can kind of dive into what you're seeing, especially because I know you tweeted about it. Can we like maybe set the stage with that and then kind of go into why I think the topic of retention is so important right now? Yeah, so I'll pull up the tweet here. So ultimately the two long didn't read is, attention is actually cheaper right now. And so intention is getting more expensive. We see that across ultimately when you see the ecosystem, people are spending way, way more.