2min chapter

Social Media Marketing Podcast cover image

Video and Storytelling: How to Connect With an Audience

Social Media Marketing Podcast

CHAPTER

The Importance of Being Transparent

Some people resonate more with one versus the other because of their personality, right? Absolutely. A great way to look at this is let's take Gary Vayner-check and let's get him for one day to act like Joanna Gaines. That would be… It wouldn't last very long. And that's just an example of what would happen if you were to connect with someone on video and say, I'm going to act like that. You'll never feel fake on camera. Now, this is a journey. You can listen to this and you can say, okay, I've got it. I'm more compassionate that I am fun and authoritative, but I need a

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