3min chapter

The Marketing Millennials cover image

299 - Turning Customers Into Community with Amy Upchurch, Founder + CEO of Pink Stork

The Marketing Millennials

CHAPTER

Navigating Brand Development: The Importance of Authenticity and DTC Channels

This chapter emphasizes the importance of launching a brand through direct-to-consumer channels, prioritizing authenticity and trust in branding. The discussion culminates in suggestions for product sourcing and encourages listener engagement with the podcast.

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