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110. Using Psychographics to Improve Your Volunteer Recruitment Appeals

Volunteer Nation

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Connecting with Passion: The Power of Psychographics in Volunteer Recruitment

This chapter delves into the impact of psychographics over demographics in crafting effective volunteer recruitment appeals, drawing parallels with advertising strategies. Emphasizing the importance of values and beliefs in motivating individuals to volunteer, it highlights the significance of understanding a person's interests and opinions. Listeners are encouraged to tailor their recruitment appeals to resonate with the psychographics of their ideal volunteers for greater success.

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