The K-pop Retail Strategy: Unpacking Shinara Records' Market Influence

There was this rumor going around in the K-Pop world in 2016

If you want your favorite artist to do well – you have to buy their albums from two specific retailers…

One of those companies was called Synnara Records. 

At their height, it is said they had a 30% share of the record market volume. They are one of the rare business success stories raking in millions of dollars. 

Until you dig deeper. 

The name Synarra means- New Nation.

The record company was founded by a woman who wanted to create a new nation for her followers. 

A woman who allegedly forced young healthy men to line up outside her door to wait for their golden chance to be SA’d by her. 

A woman who was tried for the torture and murder of a 5 year old baby. 

This is the story of the Baby Garden cult - and how they made millions in the K-Pop industry without anyone knowing…

They’re still around to this day. 

Full Source Notes: rottenmangopodcast.com