8 Factors that Control Closing Percentages (2 of 2)
Dan Kennedy's Magnetic Marketing Podcast
00:00
Selling Diets - How to Get People to Believe It Works
People can accept all f that and still not by because of their own self image. And so for example, in selling the kind of product you and i sell, they may buy that it works generally. But if they know that they've bought 67 other systems before this, and they are all stacked out in the warehouse with the shrink rap still on em, and you ignore that, m having convinced them that all the features and benefits of your course are real won't get you to a sail. That guy knows in his heart that he won't use it and you didn't convince him otherwise.
Transcript
Play full episode
