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Dido Harding on YouView

The Media Show

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Financial Investments and Media Ventures

The chapter explores the motivations behind a significant investment in top-flight football and cable networks by BT, delving into tax benefits and potential profits. It also discusses the awarding of local TV licenses, focusing on the ambitious project of London Live. Furthermore, the chapter touches on transitioning a newspaper to a free model and the financial aspects of a multimedia business venture.

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