#3: Be Ready - The B2B Playbook, Summary of Stage 1
The B2B Playbook
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How to Boost Your Marketing Efficiency in the B2B World
George and I are looking to help businesses that are putting a positive flow into things in the B2B world or helping groups of people with a small business model. So what is it that 30s and 40s recently divorced men like doing? They probably get into home brewing. Or they all of a sudden have a lot more time on their hands, or they might really be getting into their golf. And then they can find those people and bring them into their Facebook group where eventually they can sell them their product which is completely tailored to them.
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