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Using Scarcity in Marketing: A Roadmap to Higher Conversions

Social Media Marketing Podcast

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The Different Types of Scarcity

There are four different types of scarcity. Time related scarcity works for the most types of products and services. McRib sandwich is a limited time product that goes on farewell tour. Starbucks pumpkin spice latte will be coming to fall, but it's only available at one point in time. And then I want to get into limited time products,. But flash sales, definitely time related scarcity coupons are time related.

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