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Using Scarcity in Marketing: A Roadmap to Higher Conversions

Social Media Marketing Podcast

CHAPTER

The Different Types of Scarcity

There are four different types of scarcity. Time related scarcity works for the most types of products and services. McRib sandwich is a limited time product that goes on farewell tour. Starbucks pumpkin spice latte will be coming to fall, but it's only available at one point in time. And then I want to get into limited time products,. But flash sales, definitely time related scarcity coupons are time related.

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