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3min chapter
The RevOps Definition That Most People Get Wrong
Operations with Sean Lane
The Pros and Cons of a Go-to-Market Ops Team
Many companies have taken this a step further to rebrand their RevOps team as a go-to-market ops team. Instead of having marketing operations, sales operations, and customer operations as standalone functions inside your company, RevOps brings those operations teams together. There are three primary motivations for consolidating Ops into one function: efficiency, continuity or source of truth.
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