Product-Led SEO and SurveyMonkey's $200M Annual Organic Growth Strategy (Eli Schwartz, Author of Product-led SEO and ex-SurveyMonkey Director of Growth)
How the Fxck SEO Podcast
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The Importance of Optimizing Your Customer Churn Template
i was able to do this because i didn't have someone say in my ear like oh i don't care that you got this customer churn thing how come we're not ranking number one for this term no one ever said that to me and i was judged based on the revenue i created. My team was generating two thirds of the global revenue and that was more important if you're in a company where they're like oh stop thinking about all this other stuff and stop thinking about buyer's journey your job is just to optimize, he says.
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