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Today, we’re diving into something every great business strives for: a thriving brand community. Whether you’re a marketer, a founder, or someone passionate about the power of connection, this episode is for you.

I’m thrilled to introduce my guests - two women who are reshaping what community looks like in the branded merch industry. Natalie O’Leary and Savannah Dmytriw are the dynamic co-founders behind CCX CoCreative Exchange, an industry gathering place for creative minds who want to do more than just sell products - they want to connect, collaborate, and grow together.

Natalie is a force in business development with a gift for building lasting partnerships, while Savannah, known to many as “Merch Girly,” has carved out her own lane as a leader in brand strategy and premium merch marketing. Together, they’re helping transform a fragmented industry into a networked, energized, and supportive community.

In today’s conversation, we’ll uncover how Natalie and Savannah built CCX from the ground up, the rituals that keep their community authentic and engaged, and practical ways you can create a sense of belonging for your own clients, followers, or team.

So, grab your favourite notebook, because you’re about to get actionable insight into building a brand community that lasts.

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BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

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About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

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