EP 440 - Behind the Scenes of The Podcast Guest Playbook with Matty Dalrymple
Stark Reflections on Writing and Publishing
Podcasting’s long-tail benefits vs. instant sales
They emphasize indirect, long-term opportunities from podcasting rather than expecting immediate book sales.
In this episode Mark talks with Matty Dalrymple, co-author of the book The Podcast Guest Playbook which was released earlier in 2025.
Prior to the interview, Mark shares recent comments, a brief personal update and a word about this episode's sponsor.
This episode is sponsored by an affiliate link to Manuscript Report. Use code MARK5 at checkout and save $5.00 off your own personalized report.
In their interview, Mark and Matty talk about:
- Something that Stark Reflections listeners might not know about Matty related to getting her private pilot license
- Having worked aviation into at least two of her novels
- The phrase that goes along with the very intentional passing of the manuscript from one co-author to another
- How long Matty has been running The Indy Author Podcast
- The genesis of the book PODCASTING GUEST PLAYBOOK that Matty and Mark co-authored
- The underlying importance of connections that can happen through direct conversation between two people, but also among people who listen to that conversation (such as in a podcast)
- An anecdote from meeting an author at ALA (American Library Association) who thought they'd met Mark in person before because they'd heard him as a guest on someone else's podcast
- Wanting it to be a mutually beneficial relationship when making those connections
- A reminder about the old Storygraph tool that showed a visual representation of how books were linked (Back in 2007 this was a visual search tool where book covers appeared as thumbnails and "connections" between books (via "customers who bought this also bought this") were drawn as lines.
- Some of the unique connections that happened when both Mark and Matty were at ALA in Philadelphia in the summer of 2025
- An example of how Damon Courtney of Bookfunnel is a great podcast guest who is more interested in providing value to all listeners rather than someone who is solely trying to sell his product
- How indirect opportunities can be better than a sudden spike in book sales
- The offer that Matty has for authors to help do a short interview for them to demonstrate their skills as a interview guest
- A special offer for patrons of the Stark Reflections Podcast to get a free coaching session from Matty with her pod-pro coaching
- An example of a guest who was very reluctant to provide valuable information in an interview (ie, being far more interested in selling something)
- The value of having a service mindset over a selling mindset
- Making sure that you're pitching to the right podcast in the right way at the right time
- Advice Matty would offer to authors
- And more . . .
After the interview Mark reflects on a few different things, including the rise of the sophistication of the spammy author connection and service requests that arrive in his email a half dozen times a day.
Links of Interest:
- The Indy Author
- The Podcast Guest Playbook
- Matty's POD PRO Consulting (Patron link to access offer)
- EP 439 - Rambling Reflections from the Road to Can-Con
- Manuscript Report (Mark's affiliate link)
- Buy Mark a Coffee
- Patreon for Stark Reflections
- Mark's YouTube channel
- Mark's Stark Reflections on Writing & Publishing Newsletter (Signup)
- An Author's Guide to Working With Bookstores and Libraries
- The Relaxed Author
- Publishing Pitfalls for Authors
- An Author's Guide to Working with Libraries & Bookstores
- Wide for the Win
- Mark's Canadian Werewolf Books
- The Canadian Mounted: A Trivia Guide to Planes, Trains and Automobiles
- Yippee Ki-Yay Motherf*cker: A Trivia Guide to Die Hard
- Merry Christmas! Shitter Was Full!: A Trivia Guide to National Lampoon's Christmas Vacation
The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0
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