WARC x Cannes Lions: Future of Strategy
The WARC Podcast
00:00
The Power of Deep Understanding of Niche
We can also reach people through the, as Marcus was saying, actually through communities that are representing our identity and are almost tribal. And reaching people through their passion points, which is really interesting. So those two campaigns, so Popeyes Chicken Wars and also Wendy's. I think they had done the work in terms of bringing in Black Twitter and really understanding what Black Twitter likes.
Transcript
Play full episode
