4min chapter

The Intelligence from The Economist cover image

Up and atom: can Trump stop Iranian nukes?

The Intelligence from The Economist

CHAPTER

Challenges and Opportunities for Nike and Adidas in a Shifting Market

This chapter explores the difficulties faced by Nike and Adidas in an evolving market, highlighting Nike's sales decline versus Adidas's success with trendy lifestyle shoes. It also examines the risks related to shifting fashion trends and the transition to direct consumer sales, which has impacted their market share.

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