Is There a Legitimate Privacy Concern When It Comes to Targeted Advertising?

The problem is, this technology, this capacity that we have, it is much easier to misuse it than to use it properly. As there is an increasingly cynical and jaded and aware population, people don't care to be manipulated. It takes a very small amount of data to identify a person. Your name means nothing. How likely are you to buy something? How frequently are you going to buy it, and what is the best way to convince you to buy that thing? What your name is matters probably the least.