2min chapter

Hidden Brain cover image

The Secret to Gift Giving

Hidden Brain

CHAPTER

How to Give a Great Gift

Jeff Callack has spent a lot of time thinking about gifts and gift giving. When he was 10 years old, his family gave him popcorn as a New Year's gift. He recalls the moment when he found out it wasn't going to be great. "As a child receiving gifts is a lot of fun," says Callack.

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