Revamping Automotive Design in the Electric Era

This chapter explores the transformative impact of electric motors on bike and vehicle designs, highlighting the creative freedoms afforded by electric vehicles (EVs). It discusses the reimagining of traditional automotive aesthetics through innovative models like the Cybertruck and the electric F-150, as well as BMW's struggle to balance classic and modern design elements. The conversation also touches on industry dynamics, such as Tesla's unique approach to design and the competitive landscape shaped by companies like Volkswagen.