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39. The Economist’s Guide to Parenting

Freakonomics Radio

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The Opportunity Cost of Time

The amount of time that parents spent on child care started to rise in the 19 nineties, and then it sky rocketed in two thousands. The ramies found a surprising answer, college, specifically, the increased competition for kids to get into good colleges. These hi end parents weren't simply baby sitting; they were chauffeuring their kids to the kind of extra curricular activities that look good on a college application.

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