What Your Media Plan Should Look Like In 2021
The GaryVee Audio Experience
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Navigating Media Planning in Uncertain Times
This chapter focuses on developing a flexible media strategy for 2021 in response to societal shifts and the COVID-19 pandemic. The speakers explore the balance between creativity and budget flexibility while stressing the need for adaptability in media planning. They also examine the evolution of influencer marketing and online shopping behaviors, highlighting the emotional aspects and networking opportunities within digital platforms.
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