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21min chapter
252. Value Optimization, Hybridcasual, and the Impact of AI
Deconstructor of Fun
Navigating the Future of Gaming Advertising
This chapter explores the intricate relationships within the gaming industry and the evolving advertising landscape shaped by AI and user-generated content. It discusses emerging trends in optimization, the impact of privacy changes on marketing, and the importance of authentic creative strategies. The speakers emphasize the need for robust measurement solutions to navigate the complexities of digital advertising while enhancing user engagement.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode