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The Power of Habit

What You Will Learn

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Tooth Film - A Cue and a Reward for Brushing

A company approached Claude Hopkins to find a way of selling toothpaste. He came up with the 'tooth film' cue, which is when you run your tongue over your teeth and then it's gone. And once people crave that tool tingling at the after they've gotten rid of that film, they equated that with cleanliness from the advertisement.

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