Freight Broker Prospecting & Sales Funnel Tips | Episode 232
Freight 360
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Evolution of Prospecting Strategies in Freight Brokerage Business
The chapter delves into the progression of prospecting tactics in the freight brokerage industry, from cold calling to targeting larger clients with experience. It emphasizes relationship-building, working with family-owned businesses, and the value of consistent communication. The narrative underscores the importance of embracing discomfort, persisting through challenges, categorizing leads effectively, and tailoring sales approaches to different market segments.
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