Cannes Special: Reaching for Outcomes: Tatari’s Philip Inghelbrecht on the Future of TV Advertising
Marketecture: Get Smart. Fast.
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Reimagining CTV Advertising: Emphasizing Reach and AI Integration
This chapter explores the evolving landscape of connected TV advertising, emphasizing the move towards broader reach and brand awareness rather than hyper-targeting. Additionally, it examines the integration of AI technologies in media workflows, improving efficiency in advertising strategies.
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