A business has died in Pocatella, Idaho. Koolah Callahan and JJ Peterson are playing detectives to figure out how it happened. They ask you questions that will help them determine the cause of death. And then they give you two guesses as to who killed the business.
Here’s the sad reality: countless businesses close their doors every day. It’s not always for the same reason, and sometimes, the problems in a business totally sneak up on you.
In Part Three of our series, How Your Business is an Airplane, we’re focusing on the Right Engine (aka - great marketing). Getting this essential piece of a business right could truly be the difference between if your business succeeds, or if you have to close your doors...for good.
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