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How to Raise a Price for Your Founders
All of our existing members will be legacyed into the $49. It's kind of a nod to them to be like, look, you came in, you were with us when we were figuring it all out. As long as you're a member, you have access to this pricing. If they cancel and maybe come back a few months later, they don't,. But then that's more incentive to stay, right? It's cheaper in the long run. There is that perception of value based on the price tag. So be aware of that.