John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez chat with Jeff Schumacher, the Co-Founder of Engage Personal Training (https://engagepersonaltraining.com/), about how he opened 3 gyms in 10-months. Jeff provides insight for gym owners on how to run and scale multiple profitable gyms.
Show Notes:
(0:36) Introducing Jeff Schumacher
(3:47) The most difficult part of running multiple gyms
(5:19) Explaining Engage Personal Training–why it works so well
(9:38) The economics of Engage locations
(15:00) The secret to obtaining high profit margins
(17:00) How do you run a gym successfully with 2 staff members?
(23:26) Jeff's strategies & offers to get bodies in the door
(27:49) Why great customer-service is important
(30:44) How Jeff finds the right operator & staff for his gyms
(33:44) What's the onboarding process like?
(36:23) Where does the cash come from to open a new facility?
(37:58) How are staff members compensated at Engage?
(42:26) Breaking down the costs of opening multiple locations
(44:18) Would Jeff ever consider franchising?
(47:05) Buying real estate vs. renting for multi-location
(49:16) Launching a new location Out-of-State
