It seems like a bigger step up. It's like he's going for a larger company there. We'll have a lot more always on and particularly at a company like Starbucks with no interest in, no real experience in that area as well. So let's see. The good thing is that how it stays close connected to this person, I think he didn't trust his last pick too much. Kevin Johnson. He knocked him out. And so we'll talk about Adidas and Noyck. They're probably the largest sports where I think they're the top two in the world actually if you're there to break in there.

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