Are You Fishing in the Right Pond?
2Bobs—with David C. Baker and Blair Enns
00:00
Reassessing Market Positioning in Uncertain Economic Times
This chapter delves into the evolving creative firm market amid economic challenges, emphasizing the significance of proper market positioning. It reflects on the experiences of Win Without Pitching, highlighting the need for firms to target the right audience to thrive during tumultuous times.
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