Scaling a product isn’t just about selling more—it’s about refining product-market fit, unlocking the right growth levers, and making sure your go-to-market strategy actually aligns with what your customers need. In this episode of Productside Stories, Rachel Owens, product executive and growth expert, shares how she’s helped SaaS products scale from $1M to $10M in a year. Learn how to avoid common pitfalls, build strong GTM alignment, and refine your product strategy for sustainable success.
Key Topics Discussed in This Episode
Refining Product-Market Fit for Sustainable Growth
Many companies hit a revenue plateau because they misunderstand their real market fit. Rachel breaks down how to refine product-market fit by deeply understanding user pain points, use cases, and adjacent markets—without chasing the wrong opportunities.
How Product and GTM Teams Can Actually Work Together
Scaling isn’t just about the product—it’s about ensuring sales, marketing, and product are in sync. Rachel shares actionable strategies for strengthening cross-functional collaboration so growth efforts don’t stall.
The AI Hype Trap: When to Actually Use AI in Your Product
Many teams are under pressure to integrate AI into their products—but not every problem needs an AI-driven solution. Rachel explains how to evaluate when AI is truly adding value versus when it’s just a distraction.
Why Listen to This Episode?
In this thought-provoking episode, you’ll gain:
Scaling is about strategic focus. Don’t mistake it for throwing more features at the wall. Don’t miss Rachel’s insights.
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