Ultra processing is about making fake versions of those real processed foods. Instead of using dairy fat, you can take plant oils which are liquid and spoil quickly. You can combine them with colours and emulsifiers and water to make margarine - an ultra processed food. Even if you're buying the seeded granary loaf with rye and pumpkin bits in it, it's still ultra processed. It will very likely have an emulsifier called Datem or E472E. This keeps our bread very cheap compared to that expensive sourdough.

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