The words that you choose determine the emotions that people feel. How do you do this as leaders? Share stories purposely. Choose your words deliberately. For example, how many of you in your organizations would have like vision and our values? Raise up your hands, an vision of values. Vision drives us. Values help create the culture. A vision of values should never be words on a wall. They should be burned on our hearts. I think it was simon cynic said that peoplel work for what, but they'll give their lives for why. And when i knelt down that day, i was one person. But i'm telling you, when i prayed and when i stood