Two Circles' Gareth Balch on Covid-19's implications for the sports economy and what comes next
SportsPro Podcast
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Sport Returns to Atleast Similar Levels of Demand
Sports special spot in society will be reinforced through this period of absence as opposed to people moved on and taken up different hobbies. What we really see this isn't necessarily changing the overall consumption for sport but instead a new world order one where those who accelerate their innovation of the way in which they're engaging with fans are going to benefit more from increased demand that exists in the market.
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