Tradwives, Pick-Me Girls, and Who Holds the Power
Can I Call You?
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The Rise of Male Influencers and the Burden of Visibility
This chapter examines the emerging trend of male influencers on social media platforms, particularly TikTok, and their distinctive content creation strategies. The discussion also addresses societal views on masculinity, validation, and the complex interplay between personal experiences and commercial success in the influencer landscape.
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