Michael, like, I like using the word cheating. People are very trusting. They want to know they didn't hit the goal. And instead of realizing that and setting a new goal, you cheat or do one of these other tactics because you feel as though not accomplishing your goal is a failure in of itself. You cannot accomplish your goals and learn from it.
If you're looking to maximize your startup's potential, start by setting the right goals. Michael Seibel and Dalton Caldwell provide tips and strategies for setting goals that will help keep you and your new business focused on success—plus provide examples of bad goals to avoid.
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