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Business as (un)usual: can people and planet really come before profit?
Reasons Revisited
Patagonia's Plan to Donate All Shares to the Planet
Patagonia has always donated 1% of sales to environmental and conservation work. Yvonne started that with a friend in the 80s, now 5,000 organizations are part of 1%. And it's made a big commitment over time. The idea here was if our mission is to be in business to save the home planet, how can we take that to the next level? " Earth is our only shareholder," he says.
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