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The Ex-Marketer: How to *actually* REBRAND YOUR LIFE & Be A Content Creator (Without Getting Lucky)

The Calum Johnson Show

CHAPTER

Navigating the Graveyard Stage of Content Creation

This chapter explores the initial hurdles creators face in content creation, particularly during the 'graveyard stage' where early efforts often struggle for traction. The discussion emphasizes the need for strategic analysis and refinement of past content, while offering practical tips to enhance video quality and foster genuine audience engagement. Ultimately, it advocates for aligning content goals with tangible business objectives rather than merely chasing views, prioritizing meaningful impact over fleeting virality.

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